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6 psychological principles for better landing pages

For an effective landing page that will bring results, we need to dig deeper and learn about our users. These principles can help.

Is website animation still a good idea?

Are website animations engaging - or plain distracting? A look into the good, the bad, and the future of animation on the web.

The most useful Google Analytics metrics for web designers

Data shows us if a website is doing what we intended it to do. Analyzing the right metrics can ultimately improve our web design.

Promoting diversity in illustration: An interview with John D. Saunders

In his project ‘Black Illustrations,’ John D. Saunders set out to create more accurate representations of people of color.