Jens Nilsson creates fearless branding
The Stockholm-based art director believes that the best brands should never fit in, but balance audacity with functionality.
top of page
Stay informed on all things design.
All Articles
Shaping Design is created on Editor X, the advanced web design platform for professionals. Create your next project on Editor X.
Remarkable experimental typefaces and how to use them
Far from your everyday geometric sans-serif, this collection of edgy and intriguing display typefaces will inspire you.
Designing and improving the UX of digital products for healthcare
Healthcare UX is a potentially life-saving field, yet design is still far from having a seat at the table in the medical sector.
Microcopy: How to boost conversion with words
As well as informing the user and improving user experience, interface copy can also be a powerful asset for boosting conversion.
The power of microinteractions in UX design
Microinteractions can help craft a more engaging experience, while providing users with feedback and a sense of satisfaction.
Web designers must be constant learners
A blossoming career in design requires gaining experience, as well as regularly and actively seeking new ways to learn and grow.
Designing tap targets: UI design best practices
Tap targets play a key role in any app or website’s interface. Follow these design conventions to ensure a smooth user experience.
How designers can help mitigate the next pandemic
Better product design can reduce the transmission of bacteria and viruses. Here’s how to design our way out of the next crisis.
Why UX writing is a crucial web design skill
UX writers give our interfaces a voice, and create context for users. Here’s a look into the art of good website copy.
5 qualities of a truly effective design brief
Providing clear direction, reasoning and motivation, a good brief can guide creatives through the process of executing a project.
6 psychological principles for better landing pages
For an effective landing page that will bring results, we need to dig deeper and learn about our users. These principles can help.
Designing for dark mode is more than a black background
To be effective, dark mode should go beyond an inverted color palette. Here’s how to enhance your interface using darker tones.
The importance of drawing inspiration for designers
With originality as our holy grail, designers often forgo searching for inspiration. Yet looking outwards is absolutely essential.
Embracing unforeseeable futures: A look at speculative design
Speculative design raises thought-provoking questions about the future, and the ways in which we take part in shaping it - today.
5 things UI designers can learn from UX writers
Seen as the unicorn skill for designers, good writing is a sought-after craft. Use a content-first approach to refine your design.
Is website animation still a good idea?
Are website animations engaging - or plain distracting? A look into the good, the bad, and the future of animation on the web.
The roles of data and intuition in design
In search of logical problem solving, design is steering away from taste. Can data and intuition co-exist in our decision making?
An argument for using handwritten fonts in web design
Handwritten fonts are often looked down upon in the world of sleek interfaces. But is it time to reassess these old biases?
bottom of page