THE BIGGEST
DESIGN TRENDS
OF 2022

SO FAR

We’re already halfway through 2022, and it’s clear what digital design trends are leading the way so far.

A silver,  chrome, 3D arrow pointing downwards indicating to scroll down.

In 2022, digital designers are going all in: on color, experience, and on creating rich spaces for our ever-more hybrid way of living. And while the rest of the year is still loading, here are the undeniable design trends taking over our screens right now.

A strip with four white vector images. The first image says DT2022 and has an arrow pointing diagonally towards it. The second is a series of squares in a 3 by 6 grid. The third is a barcode and the fourth is a print mark.

THIS YEAR'S TRENDS IN REVIEW

01 in a silver, chrome, 3D font

METAVERSE MAYHEM

1. A screenshot of Nikeland, a destination in the metaverse created by Nike.
02 in a silver, chrome, 3D font

DIGITAL FASHION

An animated fashion model with bright white, long hair in buns. They’re wearing a baseball jacket and a visor on their eyes with ROWW written across it.
03 in a silver, chrome, 3D font

WEB KITSCH

Illustration of two outstretched arms holding pearls emerging from a pink clam shell
04 in a silver, chrome, 3D font

3D INTERACTIVE ELEMENTS

A model of an abstract sphere with different hues of purple and pink
05 in a silver, chrome, 3D font

DOPAMINE COLOR PALETTES

The word “mire” on a gridded background of differently-sized rectangles with rounded corners. The rectangles are brightly colored and include greens, pinks and blues, and the “mire” text has the opposite color of its background on the color wheel.
06 in a silver, chrome, 3D font

3D LETTERING

“Born Electric” written in an all-caps 3D, metallic, pinkish-purple font. The “o” in “born” has been replaced by the BMW logo.
07 in a silver, chrome, 3D font

ZEN ENERGY

A digital painting of a stand of yellow, pink and orange wild flowers against a black background, brightly lit by a light source above and in front of them, giving the appearance of a evening setting after dark.

TREND NO. 1

METAVERSE MAYHEM

A white barcode.

METAVERSE MAYHEM

A 3D illustration of an outstretched hand that appears to be made of chrome. The index finger is pointing forwards and the other fingers are relaxed.
A 3D illustration of an outstretched hand that appears to be made of chrome. The index finger is pointing forwards and the other fingers are relaxed.

Close your eyes and click, and you’ll likely land on some brand activation in the metaverse.  While the sector is still in its early stages, brands are seeing big opportunities, and the hype is everywhere. Companies as far ranging as Wendy’s and Gucci are creating VR experiences with Meta’s Horizon Worlds and gaming platforms like Roblox. Investment in the sector is expected to balloon to the hundreds of billions by 2030. Get all the details on metaverse mayhem here.

SPOTTED

O1

NIKELAND

Images: Nike

A aerial view of Nikeland, a metaverse experience from Nike. The image shows a multi-block sports campus with an intersection of dark orange roads in the middle. There’s a purple sports stadium and an outdoor basketball court under a blue sky. Image via Nike.

O2

MUSEE DEZENTRAL

Images: Musee Dezentral

An installation from the Musée Dezentral, a virtual NFT museum. The exhibit is made up of several floating white spheres of different sizes set in an immersive virtual museum space with dark wood floors and white walls. Image via Musée Dezentral.

O3

WENDY’S

Images: Wendy’s

The shopfront of Wendy’s in the Wendyverse, a metaverse experience by the fast food chain. Image via Wendy’s.

TREND NO. 2

DIGITAL FASHION

A black barcode.

DIGITAL FASHION WEEK

NEW YORK

2022

DIGITAL
FASHION

Digital clothing has been around in some form since users first started logging online decades ago. But the pixelated, 2D outfits of the early 2000s are a crude comparison to 2022’s high-res, pixel perfect collections, which are getting major buy-in from IRL brands like Nike and digital fashion houses like Genies and the Fabricant. Fashion shows aren’t just in New York, Milan, and Paris anymore, either: this year, virtual platform Decentraland held its first metaverse fashion week. Get all the details on digital fashion here.

DIGITAL FASHION WEEK

NEW YORK

2022

Digital clothing has been around in some form since users first started logging online decades ago. But the pixelated, 2D outfits of the early 2000s are a crude comparison to 2022’s high-res, pixel perfect collections, which are getting major buy-in from IRL brands like Nike and digital fashion houses like Genies and the Fabricant. Fashion shows aren’t just in New York, Milan, and Paris anymore, either: this year, virtual platform Decentraland held its first metaverse fashion week. Get all the details on digital fashion here.

SPOTTED

O1

Images: Decentraland

An animated model with bright white, long hair in buns. They’re wearing a baseball jacket and a visor on their eyes with ROWW written across it. Image via: Decentraland

O2

Images: Tony Murray to.mu.lab

An animated model walking the runway in NYC digital fashion week. The model wears black pants and a black coat with an oversize, opalescent puffer collar and sleeve cuffs. Image via: Tony Murray to.mu.lab

O3

Images: Lusion

A body-less model on the Infinite Passerella runway. Their outfit appears to be made of bronze balloons. Image via: Infinite Passerella

O4

Images: Hayden Clay Willams

A transparent puffer jacket that appears to be filled with water and goldfish hovering in front of a beach background. Image via: Hayden Clay Williams.

TREND NO. 3

WEB KITSCH

A black barcode.
A browser window with the URL webkitsch.com in the top bar.
Illustration of a silver, chrome, 3D ring.

Web kitsch

Black text that says WWW beside a globe icon with latitudinal and longitudinal lines.