Alana Pockros

Alana Pockros is a New York-based writer and contributing editor at The Cleveland Review of Books. Her writing on politics, art, and visual culture has appeared in Hyperallergic, The Brooklyn Rail, and elsewhere.

→ http://www.alanapockros.com

Articles by Alana Pockros

A photo collage including an image of Billie shave cream, a Gen-Z man holding up a Saie skincare product, and an image of purple bubble bubbles over a purple and pink gradient background. There are instagram icons in the bottom left corner.

How Gen-Z purple became the new Millennial pink

Long before Pantone dubbed “Veri peri” its color of the year, brands across the web were using lilac purple to appeal to Gen-Z audiences.

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