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Elizabeth Goodspeed

11.16.2022

5 min read

DESIGN

Why is type inspired by '70s era candy so big right now?

Bite into the history of the squishy sans serifs making scrolling sweeter.

A close up photograph of a pile of Dirtbag brand candybars in bubblegum pink wrappers and bulbous, lowercase black type.

Image courtesy Dakota Light-Smith.

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