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12.29.2021

4 min read

For MTV's VP of digital design, true team collaboration is a road trip

Tu gives his advice for making a team more collaborative, his proudest moment, and why he normalized taking time off.

A title card that reads "Rich Tu" and "MTV Entertainment" with a headshot of Rich Tu in the center against a purple and orange gradient background.

Illustration by Anita Goldstein. Image courtesy Rich Tu.

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In a new series, we’re asking leading designers across the industry to share their work life advice, design do’s and don’ts, and secrets to effective web design collaboration. Consider it our design take on the Proustian questionnaire, with the aim to give you insight on how top designers work and think about design in a time unlike any other. (And they might just spill a few work-life secrets along the way.)


Designer and visual artist Rich Tu seems to have more hours in a day than the rest of us—at least based on his portfolio, which puts an infinity scroll to good use. Tu is the vice president of digital design for the MTV Entertainment Group, leading digital graphics and motion across platforms for shows like Basic to Bougie, Sneaker Wars, Count my Drip, and the MTV VMAs. A talented illustrator, Tu has collaborated with a slew of clients like MINI, Uniqlo, Truly, Nike, and American Express. He's also the host of the FirstGen Burden podcast, which examines the immigrant experience within the creative community in the United States through long-form interviews. And he spared a few minutes to chat with us.


Here, Tu explains why collaborating as a design team is like a road trip, his proudest moment (which also had a high probability of failure), and why he normalized taking time off within his team.


Editor's note: Since story publication, Tu has started a new role as Group Creative Director at Jones Knowles Ritchie in New York City.


Images courtesy Rich Tu.



What's the key to effective collaboration?

Being receptive to feedback, and having the insight to provide it.


What's the most surprising difference between in-office collaboration and remote?

Remote collaboration has allowed for autonomy in a brand new way, and has opened the door to a wider aperture of visuals and experimentation.


When is collaboration most important?

Always, unless you don’t like your work being seen by humans.

What's your advice for leading a design team?

Speaking from experience holds a lot of weight.

What's your advice for making a design team more collaborative?

Sometimes team collaboration is like going on a road trip. It’s beneficial to have more than one licensed driver in the car. Sometimes you’re behind the wheel, or you’re playing DJ. Both are important to a successful and enjoyable ride.


What's the one quality you always look for in a designer?

Have an opinion. Also, be flexible enough to change your opinion.


What’s your proudest moment?

I look a lot at recent history, but most recently it’s working on the MTV VMAs Barclays Exhibit in Brooklyn during the height of social unrest and the pandemic. It was impossible odds, with a high possibility of failure, but we did something really special as a team.


What was your biggest learning moment?