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Profile picture of Elizabeth Goodspeed

3.8.2023

6 min read

Brands are using macro photography to grab your attention in a whole new way

Creative directors are taking a page from editorial photography to capture products in up close and personal hyper-reality. Here’s why.

Macro photographs by Daniela Spector for intimate wellness brand Maude, which capture two mouths up close, as if about to kiss. Courtesy Daniela Spector.

Photographs by Daniela Spector for intimate wellness brand Maude. Courtesy Daniela Spector.

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