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2.28.2023

5 min read

How the agencies behind K-Pop’s biggest artists design for global reach

K-Pop groups like BTS are among the most-listened to artists in the world. So how do designers craft creative direction worthy of the stans?

A BTS poster that reads "Neo CIty Seoul The Origin" by Studio XXX.

Image courtesy Studio XXX. Illustration by Anita Goldstein.

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