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1.20.2022

6 min read

How Gen-Z purple became the new Millennial pink

Long before Pantone dubbed “Veri peri” its color of the year, brands across the web were using lilac purple to appeal to Gen-Z audiences.

A photo collage including an image of Billie shave cream, a Gen-Z man holding up a Saie skincare product, and an image of purple bubble bubbles over a purple and pink gradient background. There are instagram icons in the bottom left corner.

Illustration by Anita Goldstein. Images courtesy Saie and Billie.

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