With the festive season approaching at a gallop, clients are putting the final touches on their holiday ecommerce strategies, and asking designers for updates that’ll set them up for success.
Using the following tactics, you can harness the full potential of the Editor X platform to increase site engagement, create stylish showcases, and highlight valuable deals that are sure to provide your clients with some early holiday joy.
1. Increase engagement from all angles
By providing visuals from different angles, your clients can persuade their customers that their merchandise is the perfect fit for their gifting needs.
Fluo Paper Co literally stops site visitors from judging notebooks by their covers by using this tactic. Here, they harness Editor X hover interactions to show the notebook’s product specs, like inner pages and rule types.
Another example from lifestyle brand Somos Cactus delivers “Add to Cart” CTAs on hover, providing a streamlined flow to checkout.
2. Display your clients’ best work in product showcases
If your client is asking for an attractive way to show off their bestsellers—or the products they wish were bestsellers—there are plenty of options on Editor X.
Here, boutique pottery brand Thrown and Trimmed uses sticky scroll to create a layered gallery for their signature collection. As users move down the page, images of these featured products sit on top of each other, creating a visual connection between each piece and the collection as a whole.