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9 min read

eCommerce website design examples that tell a captivating story

25 eCommerce websites that harness the power of design to elevate online shopping into a compelling and branded experience.

Two screenshots of eCommerce website designs Fucci and Yoster, placed against a beige background that reads “eCommerce”

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Shaping Design is created on Editor X, the advanced web design platform for professionals. Create your next project on Editor X. 

Consumers today expect online shopping that’s fast, easy, and friction-free. How can design help cater to that experience, and elevate it to become more memorable and unique?

The following 25 websites that have mastered the art of eCommerce website design and have built user experiences that perfectly answer the needs of their brands, products and audiences.

Best practices for eCommerce website design

A successful eCommerce website design should not only look great, but also attract more customers, increase sales, and boost customer loyalty using top business solutions and strategies. These best practices can help:

  • Design responsive, intuitive interfaces and navigations. Because many people won’t give a website a chance if it looks unappealing, disorganized, or outdated.

  • Pay close attention to product photography. A site’s graphics should be crisp, clear, and descriptive in order to sell.

  • Include social proof. More than anything else, consumers trust recommendations that come from people they know as well as fellow consumers, so don’t skimp on ratings, reviews, or testimonials.

  • Use trust marks. By including cookie notices, secure payment options, and other trust marks, you can create reliability and put customers’ minds at ease.

  • Make checkout as user-friendly as possible. The longer and more complicated checkout is, the greater the likelihood you’ll see abandoned carts.

  • Carve out space for customer service. FAQs, help centers, live chat widgets, contact pages—consumers want to know there’s someone on the other side of the site.

25 of the best eCommerce website design examples

1. Yoster

When a visitor first enters the site of sculptural jewelry brand Yoster, created on Editor X, all they see is a big strip of ecru beneath the logo and navigation icons. Yet the second they move their cursor, images begin to appear.

There are other parts of the site that use this engaging image-reveal tactic. For example, on the Shop page, product images change the second you hover over them. These unique design features are the perfect expression of the brand’s sculptural aesthetic in jewelry.

A screenshot of the Yoster eCommerce website design

2. Another Food Brand

The online store for Another Food Brand has a fun and quirky style about it. With a color palette that draws inspiration from its main product — peanut butter alternatives — this Editor X site can definitely build up an appetite.

The “Shop Now” CTA is the only navigation link that’s visible on the first fold, which means it’s going to get the majority of clicks. The rest of the site structure is simple and inviting. With only a limited number of pages to explore, this eCommerce website design keeps visitors’ attention solely on the shopping experience.

A screenshot of the Another Food Brand eCommerce website design

3. Brewbike

The website typography at the Brewbike site is intriguing. The nostalgic header font feels like something out of the ‘70s. Together with a monospace font for the body, the combination gives the brand a youthful and relaxed feel. It sets an interesting tone for this coffee company that was started on a college campus just a few years ago.

The hand-drawn elements — from scratched-out lines to illustrated doodles — also play into the collegial roots and related mission of this eCommerce company.

A screenshot of the Brewbike eCommerce website design

4. Fluo Paper Co.

Fluo Paper Co. are Norwegian makers of minimal stationary with a spectacular color selection. Offering everything from weekly planners to watercolor sketchbooks, the studio’s Editor X website welcomes visitors with its love of vivid colors.

Both individuals and retailers can shop at Fluo Paper Co., and the site clearly distinguishes between the two groups and their different needs with a webpage meant for “Wholesale” suppliers that has its own CTAs and contact form.

Each product page ends by showcasing the rest of the studio’s inventory, encouraging users to keep browsing — and shopping — the site.

A screenshot of the Fluo Paper Co. eCommerce website design

5. dBodhi

The dBodhi website doesn’t look like your typical furniture shop. The handcrafted furniture and home products have greatly influenced the design and style of the site, from the natural color palettes and background textures to the asymmetrical layout of the content.

The cozy, naturally-lit product images and videos fill nearly every inch of the screen similar to how furniture typically fills one’s home.

A screenshot of the dBodhi eCommerce website design


VEJA x ICICLE is a capsule collection of garments and accessories made entirely out of natural fabrics. They all happen to share a white or off-white color scheme, too. So, right off the bat, this brand has a distinctive look and vibe.

Created on Editor X, this eCommerce website’s shopping experience is both unique and predictable. For starters, there’s no navigation, so customers explore ICICLE’s product inventory directly on the homepage. However, once they’re on the product pages, everything’s just as you’d expect, which makes for a quick and easy checkout experience.

A screenshot of the VEJA x ICICLE eCommerce website design

7. Finn

The Finn website design boasts a super vibrant color palette which matches its colorful line of pet vitamins. This bold choice brings a ton of energy to the site, a lot like what nutritional supplements aim to do.

This website also makes use of eCommerce features, like discount offers, to help increase visitors. It uses testimonials to improve sales and subscribe-and-save options to encourage brand loyalty.

A screenshot of the Finn website design

8. Fucci

There are lots of unexpected surprises on the Fucci website, built on Editor X.

The first thing shoppers will notice is the horizontally-flipped name, which tells them quite a bit about this retailer’s style. And if that doesn’t get their attention, hovering over the red star symbol on the right will. Scattered throughout the site are additional elements like dancing videos, scrolling marquees, and a burning logo.

This design suggests that Fucci isn’t just blazing its own path in terms of fashion, it’s also empowering consumers to dress for the daring lifestyle they want to live.

A screenshot of the FUCCI eCommerce website design