eCommerce website design examples that tell a captivating story

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25 eCommerce websites that harness the power of design to elevate online shopping into a compelling and branded experience.

9 min read

Two screenshots of eCommerce website designs Fucci and Yoster, placed against a beige background that reads “eCommerce”

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Consumers today expect online shopping that’s fast, easy, and friction-free. How can design help cater to that experience, and elevate it to become more memorable and unique?

The following 25 websites that have mastered the art of eCommerce website design and have built user experiences that perfectly answer the needs of their brands, products and audiences.

Best practices for eCommerce website design

A successful eCommerce website design should not only look great, but also attract more customers, increase sales, and boost customer loyalty using top business solutions and strategies. These best practices can help:

  • Design responsive, intuitive interfaces and navigations. Because many people won’t give a website a chance if it looks unappealing, disorganized, or outdated.

  • Pay close attention to product photography. A site’s graphics should be crisp, clear, and descriptive in order to sell.

  • Include social proof. More than anything else, consumers trust recommendations that come from people they know as well as fellow consumers, so don’t skimp on ratings, reviews, or testimonials.

  • Use trust marks. By including cookie notices, secure payment options, and other trust marks, you can create reliability and put customers’ minds at ease.

  • Make checkout as user-friendly as possible. The longer and more complicated checkout is, the greater the likelihood you’ll see abandoned carts.

  • Carve out space for customer service. FAQs, help centers, live chat widgets, contact pages—consumers want to know there’s someone on the other side of the site.

25 of the best eCommerce website design examples

1. Yoster

When a visitor first enters the site of sculptural jewelry brand Yoster, created on Editor X, all they see is a big strip of ecru beneath the logo and navigation icons. Yet the second they move their cursor, images begin to appear.

There are other parts of the site that use this engaging image-reveal tactic. For example, on the Shop page, product images change the second you hover over them. These unique design features are the perfect expression of the brand’s sculptural aesthetic in jewelry.

A screenshot of the Yoster eCommerce website design

2. Another Food Brand

The online store for Another Food Brand has a fun and quirky style about it. With a color palette that draws inspiration from its main product — peanut butter alternatives — this Editor X site can definitely build up an appetite.

The “Shop Now” CTA is the only navigation link that’s visible on the first fold, which means it’s going to get the majority of clicks. The rest of the site structure is simple and inviting. With only a limited number of pages to explore, this eCommerce website design keeps visitors’ attention solely on the shopping experience.

A screenshot of the Another Food Brand eCommerce website design

3. Brewbike

The website typography at the Brewbike site is intriguing. The nostalgic header font feels like something out of the ‘70s. Together with a monospace font for the body, the combination gives the brand a youthful and relaxed feel. It sets an interesting tone for this coffee company that was started on a college campus just a few years ago.

The hand-drawn elements — from scratched-out lines to illustrated doodles — also play into the collegial roots and related mission of this eCommerce company.

A screenshot of the Brewbike eCommerce website design

4. Fluo Paper Co.