top of page
Profile picture of Lilly Smith


3 min read

How 'web kitsch' is helping brands embrace the power of nostalgia

Designers are taking on the less-polished aesthetic of the early web—when it was less templatized, less corporate, and decidedly more weird.

Three open web pages over a gray background. The window in the top right has a large cursor, the webpage in the middle of the composition reads "Web kitsch" over a silver ring and pink to green gradient background. The bottom left window shows a 2000s-era flip phone.

Illustration by Eliran Vahdi.

Stay informed on all things design.

Thanks for submitting!

Shaping Design is created on Editor X, the advanced web design platform for professionals. Create your next project on Editor X.