How 'web kitsch' is helping brands embrace the power of nostalgia

Profile picture of Lilly Smith



Designers are taking on the less-polished aesthetic of the early web—when it was less templatized, less corporate, and decidedly more weird.

3 min read

Three open web pages over a gray background. The window in the top right has a large cursor, the webpage in the middle of the composition reads "Web kitsch" over a silver ring and pink to green gradient background. The bottom left window shows a 2000s-era flip phone.

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