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17 inspiring fashion websites, from H&M to Gucci

From asymmetrical layouts to looping video and motion graphics, these sites show how to make your fashion brand stand out on the web.

Screenshots of two websites, Sacreflux and Severe Nature, from a round up of the best fashion websites online on a pink and gray gradient background.

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Shaping Design is created on Editor X, the advanced web design platform for professionals. Create your next project on Editor X. 

Web design, but make it fashion.

If you’re working for a client in the fashion industry, there are few additional layers to consider than the usual ones you’ll find in the backend of your web dev platform.

Fashion clients are design savvy—and so are their clients. A fashion website has to showcase the design skills of the client and their products, allowing the user to interact hone in on design details from seams to buckles to signature patterns. And the site itself still has to make a lasting visual impact too, communicating the brand’s aesthetic and values with the click of a mouse. Here are 17 of the best fashion website designs on the web for your inspiration.

17 best fashion websites

  1. Sacreflux

  2. Bad Boys

  3. The Fabricant

  4. Admita

  5. 2nd Street USA

  6. Atomo Management

  7. Wear the Waste

  8. Rich Minority

  9. Eastern Market

  10. Calcaterra

  11. Chylak

  12. Offten Nike x Virgil Abloh

  13. Fila

  14. Hajinsky

  15. Gucci horsebit

  16. Colton Dane

  17. Severe Nature

Screenshot: Sacreflux homepage.

1. Sacreflux

There’s not a single hand model in sight on jewelry brand Sacreflux’s homepage. Rather, the site, created on Editor X, introduces users to the product and aesthetic with surreal motion graphics in pinks, purples and reds, sending the user past bouncing red and silver hearts, rings, and angelic pearl drop earrings.

Once you scroll beyond the full bleed, above the fold motion graphics, there are horizontal sections with fixed photographic backgrounds, creating the feeling of scrolling past a larger image thanks to a parallax scrolling effect. The products—natural pearl earrings, pendant necklaces, and rings—float in rows in each section, with a hover effect. Overall the site makes for a dreamlike online shopping experience.

Screenshot: Studio Freight